CREATIVE DIRECTOR

Beware of online Romeo's!

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The technology behind the service

Happiness inside. Style outside.

The Rubbish Billboards

It's my starship

Weave through life

Race your ambition

Right now. Right here.

The Kanji that is 'Made of More'.

Raise the game

Fly once. Fly always.

Break the habit or Break my heart

Raising the game

The Racist Font

The Seub Nakhasathien Foundation

The Seub Nakhasathien Foundation

The Seub Nakhasathien Foundation

Tokyo College of Music Kindergarten

Tokyo College of Music Kindergarten

Tokyo College of Music Kindergarten

SC Johnson

SC Johnson

SC Johnson

SC Johnson

Guinness

Guinness

Guinness

Guinness

Guinness

Guinness

Guinness

Guinness

Emma Trust

REINVENTING THE WHEEL

A brand struggling to make its marque in the congested Asian car market. Where luxury tends to mean foreign imports like Audi, BMW and Mercedes. How could we go about utilising the strengths of the car to carve out its own niche in the marker place. We created a brand campaign from their existing assets, and crafted a brand book to boot!

EXPERIENCE AMAZING: utilising the negatives to demonstrate a positive.

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Work History

Ogilvy (SG)

09.03.2018 – present

Creative Director

Ogilvy (Tokyo)

29.07.2014 – 31.12.2017

Creative Director

Recent Clients

Toyota Motors Asia Pacific
Lexus Asia Pacific
Gazoo Racing
National Crime Prevention Council
HSBC
Nestle
Japan Airlines
Singtel
Guinness

Awards

2022 Effie
2021 Spikes
2021 Clio
2021 Adstars
2021 Campaign Brief (Asia)
2021 Creative Circle (SG)
2021 One Show
2020 MARKies
2018 Creative Circle (SG)
2017 Adstars
2016 Cannes
2016 One Show
2015 LIA
2004 Effie
2001 D&AD