CREATIVE DIRECTOR

Paul Kemp

Paul is a passionate fully integrated Creative Director, strong on strategy with over 25 years of experience in Advertising, Digital Marketing, Content creation, Brand Management, PR, Social, e-Com and Activation. He has worked on accounts from cars to clothing, from beer to banking and everything

in between. He has experience and proven strengths in the following:


·       Award winning creative origination and execution

·       Creative direction over multi-discipline teams: Advertising, digital, PR, shopper, e-com, design.

·       Creative management: London, Japan and Singapore.

·       In depth regional experience of both Western markets and South East-Asian markets.With some experience of the Middle East and African markets.

·       Creating and supporting work that drives global brand equity across multiple markets.

·       Direct client contact and relationship building.


In the last nine years in Asia as a Creative Director of Ogilvy, in Japan and Singapore, Paul has led multiple teams of creatives on both local and regional creative work. He has made a significant impact on both the quality and effectiveness of the work. In fact, receiving 10 out of 10 from the local client ‘head of marketing’ and ‘regional director’ on the SC Johnson account he ran in Tokyo. (Where this kind of agency score is very rarely given.) And more recently an effectiveness Gold for his work for the Singapore National Crime Prevention Council. In the last 18 months he has been helping the Ogilvy Singapore office to establish itself as the central hub for Toyota Motors Asia Pacific. Leading a number of teams, including post production, to deliver an array of car launches across the region for Toyota, Lexus and Gazoo Racing.


Paul has a huge breadth of experience from working in some of the world’s largest networks and many of London’s top ten agencies as well as the entrepreneurial experience of running his own company as a consultant both to agencies and direct to client. As a performer able to deliver a presentation he has honed his skills performing on stage in a number of dance performances. He still likes to jive across a dance floor. If you ask him nicely he will teach anyone a quick dance step or two.

— OGILVY SINGAPORE

Regional Creative Director


DATE

March 2018 – Present


ROLE

Copywriting

Direction

Team Building

Design

Branding

Strategy

Regional Creative Director with overall responsibilities for the brands Toyota, Gazoo Racing and Lexus. Successful bid completion and onboarding of large, multi-national clients including Lexus in 2019, and Japan Airlines in 2018.


Integral player in completing major campaigns for Singtel Communications company. Experience in undertaking government projects including Singapore's National Crime Prevention Council.


Opened the gateway, via successful Lexus pitch win, to widen scope-of-business to incorporate the larger car brand Toyota and their Gazoo Racing Team. This paved the way to the successful car launches across 17 asian markets. These included Vios, Avanza, Veloz and Raize, as well as an array of Gazoo Racing Models, and adaptation of global work of further models for the Lexus brand.


This work was led by the creation and rollout of multiple launch films, which were then adapted to utilise for IGStories and various digital executions and further social content. A number of other social activities were shared for local markets to utilise in their regional media campaigns.

— OGILVY TOKYO

Creative Director


DATE

July 2014 – December 2017


ROLE

Copywriting

Design

Branding

Strategy

Direction



I received the accolade of being awarded 'Creative of the Year' for 2016 by the Exco Board in Japan for my work on winning new business and nurturing the junior members of staff, while still finding time to win one or two creative awards.


— PAUL KEMP COPYWRITING LTD

Creative Director


DATE

January 2008 – Present


ROLE

Copywriting

Design

Branding



Working across the globe for a variety of networks, agencies and clients. Based in London originally, but working in the Middle East, Africa and Europe and then the Far East.

— VCCP London

Creative Guardian


DATE

February 2002 – December 2007


ROLE

Copywriting

Design

Branding



Winning a string of new business, including Hyundai, FedEx and ING Direct, as well as a few creative awards, while being part of the team that

won the IPA Grand Prix award for O2 in 2004.

AWARDS

2022

Effie Singapore Gold for NCPC

2021

Bronze Gong, CCA Singapore – Online Film

2021

Bronze Gong, CCA Singapore – Film & Branded Content

2021

Bronze Gong, CCA Singapore – Film & Branded Content: Use of Original Music

2021

Bronze, PSA, Adstars

2021

Crystal, Branded Videos, Adstars

2021

Shortlist – Adstars (x3)

2021

Campaign Brief Asia – THE WORK, Film/TV/Cinema Public Service

2021

Campaign Brief Asia – THE WORK, Branded Content + Entertainment

2021

Campaign Brief Asia – THE WORK, Film/TV Craft – Direction

2021

Spikes – Shortlist – Social Video

2021

Clios – Shortlist – Film

2021

One Show – Shortlist – Branded Entertainment

2021

OFFICIAL SELECTION, Short Shorts Film Festival & Asia 2021, Japan.

2020

Gold, MARKies Marketing Interactive Awards – The most Creative award.

2018

Bronze Gong, CCA Singapore – Printed Communication Design

2018

Finalist Gong, CCA Singapore – Brand Experience & Activation

2018

Finalist Gong, CCA Singapore – Direct

2017

Adstars finalist (x22) for Guinness

2016

Cannes shortlist for The Seub Nakhasathien Foundation

2016

One Show Merit for The Seub Nakhasathien Foundation

2015

London International Awards Bronze (x4) - The Fujisan Club

2015

London International Awards Bronze – The Emma Trust

2006

Campaign Poster (x2)

2004

Part of team that won IPA Grand Prix award (O2) and Effectiveness Agency of the Year at the IPA awards

2001

D&AD Silver Nomination

2001

D&AD Finalist

2001

Aerials winner

1998

Aerials finalist

1997

Campaign Poster Gold

1996

Campaign Poster Silver

1993

New York Festival Finalist

1993

Cannes Bronze (x2)

1991

Creative Circle Bronze

1991

Pegasus Finalist