- ROLE

Regional Creative Director/Writer

- FOR

Toyota Motor Asia Pacific

- DATE

May 2022

- TOOLKIT PAGE

Regional Toolkit for Asia Pacific

- URL

https://www.toyota-vios-toolkit2022.com/

- PASSWORD

T0y0t@vi0S2022!!

The daily drive across the city can be a tense time of bumper-to-bumper gridlock, erratic drivers, and ever-moving obstacles due to roadworks and construction here in Asia.

You need to be permanently switched on to survive unscathed.

Instead of showing how the new Toyota D-G7 helps its drivers manoeuvre with freedom, we decided to show how the people, inspired by the car, have the same qualities to thrive in the city.

These people, who know how to manoeuvre in city life, are exactly the people we wanted to attract to the new D-G7 because it reflects their personality. For those that know how to flex, too manoeuvre freely, are the ones who weave through life.

(To see all the assets created – please view via the URL – here below are the main assets.)