Looking to fall in love online? – A national TV commercial that enticed viewers to join yet another dating app. The difference was that the story they were directed too was something entirely different to what they were expecting at findingtruelove.sg
The online film – “Spot the signs. Stop the crimes.”
- ROLE
Writer/Creative Director
- FOR
National Crime Prevention Council (Singapore)
- DATE
February 2021
- TYPE
(Watch the teaser) https://www.youtube.com/watch?v=B8PRwTqHOlg
- URL
https://findingtruelove.sg
Love scams, a major issue for the Singapore Government. A highly disproportionate number of women over 40 were falling for internet romeos, who were not only romancing their hearts but also their wallets. It’s difficult to ascertain psychologically why women are susceptible to money requests from men they haven’t even met, but this was the case when briefed to tackle this major problem that was costing lonely housewives in Singapore millions of dollars every year. Our film follows the online love affair between Ella and Brandon.
Successful at running a bridal studio, but unsuccessful in love, Ella signs onto an online dating website where she matches with Brandon. Soon begins their roller coaster online dating life. A traveling businessman, Brandon’s work travels end up adding constant hurdles to the two meeting in real life. On the day the two are finally going to meet, life throws them another curve ball and everything starts to unravel. Will Ella and Brandon have the happily-ever-after every couple dreams of?
Awards
2022 Effie Singapore Gold
2021 Bronze Gong, CCA Singapore – Online Film
2021 Bronze Gong, CCA Singapore – Film & Branded Content
2021 Bronze Gong, CCA Singapore – Film & Branded Content: Use of Original Music
2021 Bronze, PSA, Adstars
2021 Crystal, Branded Videos, Adstars
2021 Shortlist – Adstars
2021 Shortlist – Adstars
2021 Shortlist – Adstars
2021 Campaign Brief Asia – THE WORK, Film/TV/Cinema Public Service
2021 Campaign Brief Asia – THE WORK, Branded Content + Entertainment
2021 Campaign Brief Asia – THE WORK, Film/TV Craft – Direction
2021 Spikes – Shortlist – Social Video
2021 Clios – Shortlist – Film
2021 One Show – Shortlist – Branded Entertainment
2021 OFFICIAL SELECTION, Short Shorts Film Festival & Asia 2021, Japan.
Case study for 2022 Effies.