- ROLE

Writer/Regional Creative Director

- FOR

TOYOTA MOTORS ASIA PACIFIC

- DATE

January 2022

- TOOLKIT PAGE

Regional Toolkit for Asia Pacific

- URL

https://avanzatoolkit2022.squarespace.com/

- PASSWORD

AvXX!a_2022@ToolkiT

The launch of the new Toyota Avanza.

How to make a car, seem more like a family home, a space that anyone can enjoy doing fun family stuff. After all the new Avanza is much bigger than the previous model, so theres more room to do the stuff families like doing.

Created to work across 17 markets here in the Asian region to start the move towards the new regional brand end line “Move your world”.

A tough budget and an even tougher client. We created a modular film to create different messages for the different markets.

(All cars are post produced by the lovely Heckler(SG).)