CREATIVE DIRECTOR

The Racist Font

- ROLE

Writer/Design originator


- FOR

The charity organisation emmatrust.com


- DATE

December 2015


Racial abuse, in the era of social media, has found a new channel in which to air its feelings.


This project was about informing journalists, and others who would listen, that creating this abuse online was a criminal act.


Those committing it shouldn’t be allowed to hide behind online pseudonyms and that it would be easy to trace the abusers through their social fingerprint.


An exercise in deterrent by design using the keyboard at their fingertips to deter them from leaving their racist words on social media by informing them it is easy to follow who typed what online.

The making of ‘The Racist Font’ for the EMMA Trust charity