- ROLE

Creative Director/

Writer/Art Director

- FOR

Guinness Diageo distributed by Kirin(Japan).

- DATE

February 2017

- AWARDED:

Adstars

This project was to follow the worldwide initiative of Guinness being ‘Made of More’.

In this instance that meant educating that the pint had a character that other beers do not, that it is ‘Made of more’ than just water, barley, roast malt, hops, and brewer’s yeast.

The character in this case was identifying that Guinness was already part of the language, it just needed to be pointed out in this simple print campaign that utilised a true Japanese master of his craft.