- ROLE
Regional Creative Director/Writer
- FOR
Toyota Motors Asia Pacific
- DATE
November 2021
- TOOLKIT PAGE
Regional Toolkit for Asia Pacific
- URL
https://toyotaraize-asiatoolkit.squarespace.com
- PASSWORD
toyotaraize1234
Each time people raise their game, they have a tremendous impact on those around them. They are seen as trail blazers. The ones opening the way. They become role models. They set new standards. So when these people ‘raise the game’, they end up raising everyone’s game.
We wanted to tell the story of a young guy who has a successful life in the city, that then makes his way back to his home town. During the visit, he brings the vibrant and cool attitude of the metropolis he lives in, to his friends and family, leaving a mark on the people around him.
(All car shots are CGI produced by the wonderful Heckler. All the assets in their varied formats can be viewed through URL.)