CREATIVE DIRECTOR

A sub-titled version is available on request.

The technology behind the service

A sub-titled version is available on request.

- ROLE

Writer/Creative Director


- FOR

IBM (Japan)


- DATE

December 2014


- TYPE

Local TV


As was usual in the Japan market, we were asked to follow in the footsteps of the US campaign. Instead, we presented our own ideas and made them work in the context of the global campaign. Making the local client very happy and the agency global team sit up and take notice of what we were capable of in Japan.