CREATIVE DIRECTOR

Happiness/Adventures inside. Style outside.

A campaign to show the cars diversity.

- ROLE

Writer/

Regional Creative Director


- FOR

TOYOTA MOTORS ASIA PACIFIC


- DATE

February 2022


- TOOLKIT PAGE

Veloz Regional Toolkit for Asia Pacific


- URL

https://www.veloz-toolkit2022.squarespace.com/


- PASSWORD

veloz2022

There’s two sides to every story. This is certainly true when driving a Veloz.


The exterior of the car paints a picture of style, a car that says you are going places. Inside the car, it is a different story as the status takes a back seat and you discover, thanks to its premium features and thoughtful design, how enjoyable the drive is for everyone in the family.


The Veloz combines both status/style and family time in the same moment.



Short films

To drive home the points the car has to offer – inside and out!

The story in print/OOH

To highlight it’s different inside and out.